01 — New Venture Build

From idea to brand, product, and business system.

You’re developing a new brand or entering a new category. You have an initial idea, but need clarity on positioning, product, and how to build something differentiated and commercially viable.

We focus on:

  • Defining the opportunity and white space

  • Translating insight into product and brand strategy

  • Building a distinctive design system and product range

  • Setting up the foundations for scalable production and growth

Core scope:
Brand strategy · Cultural and visual research · Trend and category analysis · Product and range strategy · Pricing architecture · Production and supplier strategy · Materials direction · Critical path planning · Factory and supplier sourcing · Concept design · Technical drawings and tech packs · Sampling and production oversight

Extended scope:
Company structure for growth · Competitive landscape analysis · Trade show and sourcing strategy · Concept incubation

Role we play: Venture partner from idea to execution

02 — Product & Category Build

For brands expanding into new territory.

You’re an existing brand looking to launch a new range, enter a new category, or evolve your product design language.

You have direction, but need sharper positioning, stronger product-market fit, and a more cohesive range.

We focus on:

  • Stress-testing and refining your concept

  • Designing a commercially viable and cohesive range

  • Aligning product with brand and market opportunity

Core scope:
Needs definition · Competitor and market analysis · Visual and cultural research · Material and finish direction · Product design · Technical drawings and tech packs · Sampling follow-up

Optional add-ons:
Brand strategy · Pricing strategy · Wholesale and distribution strategy · Production strategy · Trend direction · Range architecture · Supplier sourcing · Trade show strategy

Role we play: Strategic design partner

03 — Product Design & Delivery

For brands that need precision execution.

You know exactly what you want to create. You need a partner to translate that into well-designed, production-ready product.

We focus on:

  • High-quality design execution aligned to your brand

  • Speed and precision from concept to production

Core scope:
Brief alignment · Visual research · Concept sketches · Technical drawings and tech packs · Sampling and production follow-up

Optional add-ons:
Competitor analysis · Trend direction · CAD and 3D development

Role we play: Execution partner